One “Choice” That Can Shift Your Mindset | by RI | Intersectionality | Oct, 2025
INTERSECTIONALITY
I t was my 3rd day of practicing copywriting. I had spent all three days on my bed, sitting with my laptop in front of me, binging on the book Cashvertising (written by Drew Eric Whitman on Ad-Agency Psychology). I tried to read as many pages as possible. I literally didn’t even realize I had spent hours sitting in the same position (legs folded on the bed), learning and researching copywriting.
It wasn’t until the next day , and guess what? My knees were hurting so badly that I couldn’t even stand for at least 10 minutes without any ache. (Don’t worry… I’m going to be mindful of it from now on.)
My First Sample Copy
The next day, I sat down to write my first sample email copy , to test whether I had learned anything at all or not. It took me more than two and a half hours to write my first-ever sample marketing email copy. Altogether, it had around 474 words.
Uh, but it wasn’t an easy road.
This Is How It Went
The first 30 minutes, my mind was completely blank. No ideas were flowing in. Anxiety was rushing through me.
There was a moment when thoughts like, “See… I knew you couldn’t do it. You thought you could even try? It’s been what — half an hour? It was a complete waste of time right from the beginning. Come on, let’s just watch something on Netflix. What was that one we left off three days ago? Ahh, right… Alice in Borderland. How about that?”
I know. My lazy brain gave up so quickly. Literally, it hadn’t even been an hour since I sat down to write, and my brain was already trying to lure me into its comforting little fantasies. Frustrating, isn’t it?
But I stayed calm and took a deep breath.
I decided not to let that doubtful and degrading voice take over me this time.
The Shift
Copywriting was completely new to me. So I affirmed to myself that even if I wasn’t going to create a perfect copy the first time, it was okay. It was completely fine.
Yesterday, I didn’t even believe I’d gather the nerves to write my first sample — and today, here I am. So it’s okay if it turns out to be the worst; I don’t care.
What matters is that I genuinely want to give it a try.
It wasn’t just a moment to test my writing skills — it was a moment to test my bravery, courage, and pure authenticity. A moment to test my self-trust.
The next 10 to 15 minutes went by brainstorming ideas. The task was to write a marketing email copy introducing a beauty product for a fictional beauty and skincare brand. I was to introduce a beauty serum and persuade the prospects to purchase it. (There goes our CTA i.e., Call To Action.)
A Moment Of Pride
My first idea was vague — too vague, in fact, that I almost cringed at my own copy when I reread it.
Later, I smiled to myself in a loving way, like how a parent smiles at their child when they try doing something cute on their own (like their first apple drawing, haha!). Not in a way of making fun of them, but in pure joy when we look at something so innocent and sweet. We admire them, right? So I admired myself too. (Come on, it was my first ever copy! So no matter how imperfect or silly it might seem, it’s still mine. I made it. So I was proud of myself for what I created.)
Later, another idea popped up as I was editing my copy.
Not even once did I hesitate — I wanted to get carried away by the flow.
Did I mess it up in the end? Nope.
The final copy came out ten times better than the first. I felt so confident about it that I put it in my portfolio. My first ever copy actually became my first sample on my portfolio. Can you imagine?
Our Survival Instinct
We create our own blockages before we even do anything. It’s our brain’s natural instinct to intimidate us when we step out of our comfort zone — because our brain always wants to protect us from failure, from danger, and from heartbreaks too. It’s our survival instinct. But that’s where the real shift happens — the shift in your mindset, the change in your belief system, the stretch in your boundaries. Altogether, you meet your new you .The potential you never even imagined within yourself.
Even before I made up my mind to write this article, there were a lot of doubts living in my mind rent-free.
My inner monologue was something like this — “Maybe I’ll not know what to write. Maybe I’ll get stuck right in the middle. Maybe the words won’t come to my mind. Maybe people wouldn’t like what I write. Maybe if I do try to write, what if I fail? What if it would kill my confidence? It took me all these years to be who I am today. I can’t risk losing it. But come on, am I even sure someone will read it? Who cares?”
The Choice
Who cares? Nobody. Nobody except for you.
So, here’s the final choice I had to make:
- Should that be a reason to put myself out there?
OR
- Should that be an excuse to hide from the world, wishing I could do it one day, while all I’m doing is waiting for the right moment to come by?
That “Who cares?” question in your mind can either be
your freedom or your cage.
It can’t be both.
Finally, I had to choose between the two. I chose what was right for me.
And here I am.
It’s your turn now.
So tell me — what would you choose?
